1. Introduction

This Privacy Policy outlines how Noovaedge (we, our, us) collects, uses, discloses, and safeguards the information you provide when accessing or using our platform. As a centralized cryptocurrency exchange, we are committed to maintaining the confidentiality, integrity, and security of our users' personal information. This policy applies to all users of the Noovaedge platform, including visitors, registered account holders, and any other individual who interacts with our services.

2. Scope of this Privacy Policy

This Privacy Policy applies to all personal and non-personal data collected through the Noovaedge website, mobile application, API, customer support channels, and any other service provided by us. This includes but is not limited to information gathered during registration, trading activities, deposits, withdrawals, KYC/AML verification processes, and communications with our support team.

3. Information We Collect

We may collect the following categories of information:

• Personal Identification Information: Includes full name, date of birth, gender, nationality, government-issued identification documents (passport, driver’s license, national ID), and photographs for identity verification.
• Contact Information: Includes email address, phone number, physical address, and mailing address.
• Financial Information: Bank account details, cryptocurrency wallet addresses, transaction history, and payment card information.
• Technical Information: IP addresses, browser type, operating system, device identifiers, and cookies.
• Behavioral Data: Information about your activities on our platform, including login timestamps, trading history, preferences, and interactions with customer support.
• Location Data: Geolocation data to ensure compliance with jurisdictional laws.

4. How We Use Your Information

We process your data for the following purposes:

1. To provide and improve our services.
2. To comply with legal and regulatory requirements, including Anti-Money Laundering (AML) and Know Your Customer (KYC) obligations.
3. To process transactions, including deposits, withdrawals, and trades.
4. To verify your identity and prevent fraudulent activities.
5. To provide customer support and respond to inquiries.
6. To personalize user experience and improve platform performance.
7. To send important notifications, such as policy updates, transaction alerts, and service announcements.
8. For marketing purposes, if you have opted in to receive promotional content.

5. Legal Basis for Processing Data

We process your personal information on the following legal bases:

• Your consent, where required by law.
• The performance of a contract with you.
• Compliance with legal obligations.
• Legitimate interests pursued by Noovaedge, such as enhancing security and preventing fraud.

6. Data Retention Policy

Noovaedge will retain your personal information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy. This may include retaining data after account closure to comply with legal obligations, resolve disputes, and enforce agreements. Data retention periods will vary depending on the type of information and applicable regulations.

7. Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your data in the following situations:

• With regulatory authorities to comply with legal requirements.
• With financial institutions for payment processing.
• With trusted service providers who assist us in delivering our services, subject to confidentiality agreements.
• In the event of a merger, acquisition, or sale of assets.

8. Security of Your Information

We implement robust technical, administrative, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure socket layer (SSL) technology, firewalls, access controls, and regular security audits. While we take significant precautions, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Cookies and Tracking Technologies

Noovaedge uses cookies and similar tracking technologies to enhance user experience, analyze platform traffic, and customize content. You may disable cookies in your browser settings, but this may limit certain functionalities of our platform.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• The right to access and obtain a copy of your data.
• The right to correct inaccurate or incomplete data.
• The right to request deletion of your data.
• The right to restrict or object to processing.
• The right to data portability.

To exercise these rights, please contact us at privacy@Noovaedge.com.

11. Additional Provisions

This section further elaborates on the standards, practices, and commitments of Noovaedge with respect to data protection, user confidentiality, and operational transparency. We continuously monitor changes in global data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant frameworks, to ensure compliance. Each process in our data handling lifecycle is reviewed periodically to identify risks and improve protections.